O/D Analysis
Important Note
Explore ready-to-use traffic reports and data visualizations immediately by signing up for a 30-day free trial on the MOVE Portal. Once registered, you'll receive an API key to start using the Traffic Analytics APIs right away. Alternatively, you may contact our Sales team for a tailored solution.
Introduction
What is O/D Analysis?
O/D Analysis is a suite of web services designed for developers to analyze historical traffic data, including traffic flow and trip distributions.
O/D Analysis is based on Floating Car Data (FCD) — a proven method of measuring what's happening on the road. Millions of TomTom navigation devices, in-dash systems, and apps send anonymized FCD data to our servers in real time, from which we derive historical traffic information. This gives valuable insight into traffic conditions on the road network throughout the day.
This documentation covers two ways to use O/D Analysis:
- O/D Analysis API — a set of RESTful APIs for developers who want to build O/D Analysis directly into their own applications.
- O/D Analysis in the MOVE Portal — a ready-to-use reference implementation for running queries and generating reports through a web interface, no coding required.
Getting Started
- Request access to O/D Analysis via your local partner or TomTom account manager.
- Read the API documentation and start coding.
To enable the 30-day free trial of O/D Analysis — whether through the MOVE Portal or the API — you'll need to create a MOVE account at move.tomtom.com. Once your account is set up, you can:
- Generate O/D Analysis reports directly in MOVE for 30 days, or
- Retrieve an API key to start calling the O/D Analysis API — once logged in to MOVE, your API key can be found in the menu.
Common use-cases you can implement
- Geomarketing projects - store locations, retail attractions, focused location advertisements, and billboard locations.
- Tourism studies - access to information to help you understand popular points of interest and seasonal distribution.
- Urban planning - analyze the most used routes, and studies of flow or tourism dynamics between popular points of interest.
- Smart city programs - contributing as an input for Mobility studies.
Feature List
- The TomTom O/D Analysis API provides for user defined regions, date range, time slices, and all trip distribution information you require.
- Define your own custom regions using the GeoJSON format in report input.
- Download origin - destination trip matrices between each pair of regions in JSON format as a result.
- Check trips between origins and destinations that pass through a selected region ("Via" region).