Introduction

Global Entity Matcher (GEM) offers a comprehensive set of features designed to streamline your geospatial data management and unlock new possibilities for data interoperability.

Core features

1. Seamless Orbis maps adoption

Easily adopt TomTom Orbis Maps by minimizing conflation efforts while implementing an iterative approach tailored to your business and technical preferences.

Benefits:

• Reduce time-to-market for Orbis Maps implementation
• Flexible migration path aligned with your business priorities
• Lower total cost of ownership through automated processes
• Seamless integration with existing workflows

2. Always in sync

By automatically tracking and reflecting real-world changes, GEM keeps things up to date in your systems, eliminating the hidden costs of outdated geospatial data.

Benefits:

• Automatic synchronization with map updates
• Reduced maintenance overhead
• Improved data accuracy and reliability
• Eliminate manual update processes
• Lower operational costs associated with data staleness

3. Map-matching precision

Cut the time, costs and errors you typically run into when aligning your proprietary datasets to open or commercial maps, thanks to AI-driven, highly accurate map-matching.

Benefits:

• AI-powered matching algorithms for superior accuracy
• Sub-segment level precision with linear referencing
• Significantly reduced manual correction requirements
• Faster data processing and alignment
• Lower error rates in matched data

4. Personalized and privacy first

We adapt our GEM service to your privacy and deployment needs, whether that's secure cloud configurations or on-premises setups.

Benefits:

• Flexible deployment models (cloud or on-premises)
• Compliance with data sovereignty requirements
• Customizable security configurations
• Meet strict regulatory requirements
• Full control over data handling and processing

Key benefits

Bring the world within reach

By using GEM to associate with Overture's GERS IDs, your data becomes interoperable across regions and ready for use on a global scale — paving the way for new partnerships.

Impact:

• Global interoperability across different map systems
• Enable cross-border data exchange
• Open opportunities for new business partnerships
• Standardize data across regions and markets
• Future-proof your geospatial infrastructure

Reduce conflation costs

Matching overlapping or duplicate data is as tedious as it is complex. By linking to Overture's standardized GERS identifiers, GEM minimizes the cost and effort of maintaining clean, connected datasets.

Impact:

• Dramatically reduce manual conflation efforts
• Lower operational costs
• Accelerate data processing timelines
• Minimize errors from manual processes
• Scale data operations efficiently

Harness fresher, higher-quality data

The reference system provided by GERS IDs improves the accuracy and quality of your data. GEM makes this integration easy — automatically aligning your datasets with clear, persistent identifiers.

Impact:

• Leverage standardized, persistent identifiers
• Improve overall data quality
• Enable better data validation
• Simplify data quality monitoring
• Support long-term data management strategies

Unlock next-level data modeling

Geospatial modeling is only as good as the data it's built on. GEM leverages state-of-the-art map-matching and applies linear referencing to deliver sub-segment level precision, significantly enhancing the quality of your data models.

Impact:

• Enhanced precision for analytical models
• Support for advanced use cases requiring fine-grained data
• Improved predictive analytics capabilities
• Better decision-making based on accurate data
• Enable innovative applications and services

Technical advantages

AI-driven matching

• Machine learning algorithms trained on diverse datasets
• Continuous improvement through feedback loops
• Handles complex matching scenarios automatically
• Adapts to different data quality levels

Linear referencing

• Precise positioning along road segments
• Sub-segment level granularity
• Support for dynamic segmentation
• Compatible with industry standards

Scalability

• Process large datasets efficiently
• Handle high-frequency updates
• Support for distributed processing
• Cloud-native architecture (when deployed in cloud)

Integration capabilities

• Batch processing through Dashboard
• Support for Apache Parquet data format
• Azure CLI integration for data uploads and downloads
• Compatible with common GIS tools and platforms

Business value

Faster time to market

• Accelerate new product launches
• Reduce development cycles
• Enable rapid prototyping
• Speed up data integration projects

Cost optimization

• Reduce manual labor costs
• Lower infrastructure requirements
• Minimize data quality issues
• Optimize resource allocation

Competitive advantage

• Leverage cutting-edge technology
• Enable data-driven innovation
• Improve service quality
• Differentiate your offerings

Risk mitigation

• Reduce data quality risks
• Ensure compliance with standards
• Minimize operational disruptions
• Support business continuity

Comparison: Before and after GEM

Getting the most from GEM

To maximize the value of GEM:

1. Define Clear Objectives: Identify specific use cases and success metrics
2. Start Strategic: Begin with high-impact datasets
3. Iterate and Learn: Use pilot results to refine your approach
4. Integrate Deeply: Embed GEM into your data pipelines
5. Monitor and Optimize: Track results and adjust configurations
6. Leverage Support: Work closely with our experts

Next steps

Ready to experience these benefits for your organization?

• Explore Use Cases - See practical applications
• Getting Started - Learn how to begin
• Understanding GERS IDs - Deep dive into the technology
• Contact our sales team to discuss your specific needs