Question

How does traffic around a football stadium differ between a match day and a non-match day?

How-to explanation

Major events, such as football matches or city marathons, undoubtedly affect traffic. But how significant is the impact, and where does it occur?

With Traffic Stats, we will generate two Area Analysis reports for a football stadium in Germany. The area covered by the two reports will be identical; however, the primary difference between them will be the date range definition: one report corresponds to a match day (February 29th, 2020), and the other to a non-match day (March 7th, 2020).

To create two reports with the same area, we have two options:

1. After defining the area in the first report, save the area as a template (Figure 1).
2. Finalize the first report, and once the results are available in the My Reports section, clone the report (Figure 2).

Both reports will analyze a single day: one for the day of a football match and the other for a regular non-match day (Figures 3 and 4).

Reading the results

Once the two reports are completed and available in the My Reports section, we will use the Compare Report feature, which is available for all Area Analyses with the same area definition (Figure 5). This feature will allow us to overlay the results from the two reports and visually identify which roads perform better or worse.

Conclusion

By analyzing the comparison of the two reports, it is clearly evident that, on a match day, the streets around the stadium perform poorly in terms of average speed and travel time (Figure 6).

By downloading the data from both reports, it is easy to identify pain points and bottlenecks. Based on initiatives around event and traffic management, a clear traffic guideline can be developed, including suggestions for alternative access routes, load balancing across multiple parking lots, and incentives for varying arrival times.