Anika Nieh leads the marketing and communications team for the Developer and Enterprise unit at TomTom, a location technologies company headquartered in Amsterdam. Anika has been with TomTom since 2016 where she started as a senior marketing manager overseeing Enterprise marketing activities. In 2018, her role and team expanded to also include building and overseeing all developer marketing strategies and activities. Her team is responsible for all activities relating to PR, events, digital communications, CRM, digital ads, evangelism, analytics, and visual design.
Anika is based in San Jose, California where she is focused on growing a global community of developers who are building the next generation of location-based applications. She has headed up marketing programs across software technology, consumer packaged goods, and retail companies for 9+ years. Anika received her degrees in Business Administration with a focus in Marketing and Media Studies from the University of California, Berkeley.